The brochure cover is structured using defined design layers, comprising image, text and logo layers. This multi-layered approach creates a clear visual hierarchy, establishing a strong link between imagery, content and brand identity.
To ensure optimum readability, the text area is placed on a transparent white background. This allows the cover image to remain visible while providing sufficient contrast for headings, subheadings, and supplementary information.
The imagery and corporate colours should reflect the subject area and emphasise the publication’s core message. Subject-specific corporate colours may be used for text, highlights and graphic elements. As an alternative to standard grey, the colour corresponding to the subject area can be used for headings. This further enhances thematic differentiation and visual recognisability.
All typographical elements must comply with the established corporate typography guidelines to ensure consistency across all publications.
The reverse side is also subject to a fixed system of colour coding.
The cover and back cover are based on a five-column grid system that provides a clear and consistent structure across all corporate publications. The grid ensures visual alignment, supports the flexible placement of headlines, imagery and brand elements, and creates a coherent appearance throughout the entire document family.
Format
DIN A4 (210 × 297 mm)
Margins
Top: 11.5 mm
Inside: 11.5 mm
Outside: 11.5 mm
Bottom: 44 mm
Grid
Columns: 5
Column gutter: 6 mm
The rounded corner is a distinctive design feature of the document system, applied asymmetrically to create a recognisable visual effect.
Front cover: Rounded corner at the top right only.
Back cover: A rounded corner is present at the top left only.
This subtle detail reinforces the visual identity, creating a consistent connection between the front and back covers.
The color code provides a quick visual reference to the document’s subject areas. Each color represents a defined sample or analyte category, such as RNA and miRNA in red, DNA and cfDNA in blue, Multianalyte in teal, or Urine in yellow.
Placed consistently on covers and back covers, the color code enables fast topic identification and supports clear orientation across the PreAnalytiX communication system.
Note: The text layer can either be placed on top of the image, or a white, transparent area can be added to the bottom of the cover.
The inside pages are based on a consistent grid system to ensure visual clarity, structure and uniformity in all publications. This grid system provides a flexible framework for placing text, images, diagrams and other content, while maintaining a coherent and balanced layout.
The defined column structure and spacing support a clear information hierarchy and ensure consistent alignment across all page types. This enables a wide range of layout variations while preserving the publication's overall visual identity.
Format:DINA4 (210 x 297 mm)
Top: 16 mm
Inside: 16 mm
Outside: 16 mm
Bottom: 24 mm
Columns: 5
Column spacing: 6 mm
With the exception of the one-pager or the 2-page flyer, the title is entered after or before the page number. Only for testimonials can it also be created in the theme colour.
For images or graphics with a coloured background, the rounding (3mm) is always at the top right.
