PreAnalytiX Logo

The PreAnalytiX logo is normally used without the ® (registered trademark) symbol. However, as the trademark has been registered in America, the logo is used with the symbol for all media used there.

Note: I never found out when the logo with the trademark is used and when the one without the trademark is used. Do you have any idea?

The Logo

The logo is used for all applications.


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Logo with ® (Registered Trademark)

The logo with the registered trademark symbol (®) is used for all applications.


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Protection area

The protection area is dependent on the Base Unit and does not change with the logo with the ® (Registered Trademark).

Minimum sizes logo

All logo sizes must always be legible. To ensure this, they must never be used in sizes smaller than specified.

*) The minimum size for the logo displayed in 100 % scaling


Exception

The logo may only be used in the packaging design without a subline.

Logo without subline and ®.


Monochromatic logos

If only one colour can be printed for technical reasons, the green-blue or 80% black logo should be used. The se versions are only used on light-coloured backgrounds.

For applications where there is no white background, you can use the white logo.

Finally, there is the black logo, which can be used for applications where colour is not possible (e.g. fax).


Don’ts

To ensure that the logo is always reproduced in optimum quality, only original templates may be used. 
The following rules for using the logo must be observed: 

Never use the standard logo on dark backgrounds. Use the white version of the logo instead.

Never place the logo on the grid, if possible on white.

Never place the logo against a busy background. 
This decreases legibility.

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The logo should never be used without the subtitle. 
The only exception to this rule is for cardboard packaging.

Never tamper with the logo. 
Don't squeeze, stretch or animate it.

Never tamper with the logo. 
Don't squeeze, stretch or animate it.

The colour of the logo should never be changed.

Don't use drop shadows. Don't use other effects. 
Don't use them on the logo.

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