Having a good concept for the visual language is important because it arouses emotions, conveys messages clearly, and increases visual appeal.
The images depict authentic, true-to-life situations. Close-ups and clear compositions help to reduce complexity. The photos are simple, focusing on the essentials and never being overloaded or staged.
Strong reflections are avoided in product images. A simple shadow is sufficient.
With PreAnalytiX, we have the option of using the grid. Necessity has become a virtue. The grid was originally introduced to soften the pastel tones in product images, but it has since become a distinguishing feature. It can still be used, but in a somewhat reduced form.
Please note: the grid should never extend beyond the product.
The visual language of the product images is clear, uniform, professional and modern. The way the products are presented depends on their intended use: in a store, for advertising purposes, or in a real-life setting.
The people we feature are genuine and diverse, and the images capture them in positive situations at work and in everyday life.
To ensure the logo is always reproduced to the highest standard, only the original templates should be used.
The following rules for using the logo must be observed:
